Ideas, ventures and new directions.
A strategy and creative practice shaping emerging ideas into distinctive brands, ventures and digital experiences.
- Strategy
- Creative Direction
- Exploratory Projects
Index (08)
Current focus & selected work
01 / RitualIn developmentMorae
Alcohol-free aperitifs and digestifs created for pairing, pouring and lingering.
02 / GoodsLive ↗SHRB
Living vinegar, recast as a pocket ritual.
03 / WellnessIn developmentNouri
A nourishment companion that never once mentions calories
04 / HospitalityLive ↗Aurelian
Private chefs, prescribed by people who actually cook
05 / CareLive ↗Kindred
At-home care for the parents who raised us
06 / EdtechLive ↗WanderLearn
Education that keeps up with families on the move
07 / ServiceLive ↗Cherish
Downsizing as an act of love, not loss
08 / TravelLive ↗Maunder
Travel planning for the perpetually in-between
Strategy, creative direction and exploratory projects.
Erin Ross develops emerging ideas into commercially legible propositions, distinctive brand worlds and tangible digital experiences. Her work spans consumer goods, hospitality, travel, care, learning and personal tools, with a consistent interest in overlooked behaviours and more thoughtful ways of living.
MBA, INSEAD · Based in Sydney, working internationally.
- Practice
- Strategy
- Practice
- Creative direction
- Practice
- Venture concepts
- Practice
- Exploratory projects