From overlooked behaviour to tangible proposition.

I work with ideas before their shape is obvious.

A strategy and creative practice shaping emerging ideas into distinctive brands, ventures and digital experiences.

Note

Notice what matters. Shape what it could become. Make it tangible.

01Ritual, memory and meaningful connection

An alcohol-free drinking ritual designed around gathering, memory and the pleasure of lingering.

02Botanical drinking, reimagined

Drinking vinegar recast as a compact daily ritual: botanical, functional and designed to be used.

About

Venture strategy, commercial research and execution.

I help founders and investors turn new opportunities into clear decisions and workable plans.