About Venture strategy and execution

I help founders and investors turn new opportunities into clear decisions and workable plans.

I work across venture strategy, commercial research and execution. Bring me in when the opportunity matters, the information is incomplete and the work needs a clear owner.

Erin Ross
01

What I do

I assess markets and new ventures, clarify the commercial proposition and turn the recommendation into an operating plan. I also build AI-enabled research and operating workflows that reduce manual work and improve decision quality.

Assess
Market research, customer and competitor analysis, commercial due diligence
Shape
Venture thesis, proposition, positioning, business model and validation plan
Execute
Operating plans, decision materials, cross-border coordination and working systems
02

Why my background helps

I have worked across law, investing, consumer production and venture building in Canada, Brazil, Vietnam, Singapore and Australia. Investment trained me to test claims against evidence. Manufacturing taught me to work through suppliers, costs, deadlines and trade-offs. Working with founders taught me to make progress without a narrow brief.

Commercial judgement, clear thinking and follow-through.

03

How I work

I work closely with the people making the decision. I define the question, test the assumptions, organise the evidence and give a clear recommendation. Where useful, I stay involved to build the plan, systems and first stage of execution.

Use me for

A new ventureMarket entryPortfolio-company prioritiesCommercial validationCross-border expansionAI-enabled operating systems

04

A good fit

The strongest fit is a founder, investor or leadership team with a valuable but loosely defined opportunity. You need someone who can move between research, strategy and delivery, work independently and raise the quality of the decision.

Capabilities

Venture strategy · Commercial research · New-business design · Due diligence · Cross-border operations · AI-enabled workflows

Context

MBA, INSEAD · BA, University of Toronto · English, French, Spanish · Based in Sydney